The new hashflag, first highlighted by Twitter account @hashflagsio, is the first to be used by Apple for something other than an event. Apple launched its logo hashflag for its upcoming Apple event this week, and the company has also launched similar logo hashflags for its previous two events.
After the launch of the Apple Watch Series 5 in 2019, Apple launched the Apple Watch Studio on the Apple Store. The feature allows customers to combine different Apple Watch case sizes, finishes, and bands to create a unique look. According to Apple, the Apple Watch Studio offers over 1,000 different watch combinations.
The hashtag’s tease of an equivalent iPhone 12 Studio may suggest that a similar feature for the iPhone 12 and its MagSafe accessories is on the way. Apple offers a wide variety of color-coordinated MagSafe cases and accessories alongside the iPhone 12, so Apple may be seeking to capitalize on its growing accessories market and allow users to see how different combinations may look.
However, it is strange that Apple has launched the hashflag before announcing the new feature. Ahead of Apple’s “Time Flies” event in September, Apple customized the #AppleEvent Twitter hashtag before announcing the event, thereby revealing that the release of invitations was imminent. Whether Apple has intentionally launched the #iphone12studio hashflag early is unknown.
Twitter allows brands to add custom emojis next to hashtags as a marketing strategy. According to Agency Creative, Twitter hashflags can cost upwards of one million dollars, and they are commonly used for large events like the Super Bowl or holidays.
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